Selling Information Architecture

zondag 2 maart 2003

“The bottom line is that no one wants a Web site. A Web site is just a way to help someone get whatever it is that they really want.

The problem with “selling information architecture” is that too often it is assumed that people want Web sites, or that people want wireframes, or a content matrix, or a taxonomy. People don’t want any of these things, even though they say that they want them or might think that they need them.”

Selling Information Architecture

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